Yijun Kiln Jiechi Pottery Art Promotion Center was established by Mr. Li Chuan in 1993 when he began pottery design. After setting up the Yijun Kiln Jiechi Pottery Studio, based on his keen business sense in the gift market, in 2000, he founded a brand that is rooted in Chinese traditional culture. With over 20 years of brand culture accumulation, Yijun Kiln has been sold throughout all regions of the country, possessing its own Jiechi Pottery Studio and production factory, having many renowned folk pottery masters, and having several direct-operated exclusive stores. Jiechi Pottery belongs to multi-color glaze pottery. The term "multi-color" means wealth, integrating the beauty of molding, carving, painting, and firing pottery. With auspicious shapes and the meaning of wealth, Jiechi Pottery embodies a state of mind of Chinese people towards traditional blessing culture and auspicious art, and can be regarded as a precious gem of Chinese folk art.